What is Clearing Rate?
A content pricing engine built from published 2026 rate benchmarks and confirmed deal data across Instagram, TikTok and YouTube — so brands and creators land on a rate they can both defend.
Calculate your value,
know your walk-away.
Full rights breakdown, your opening ask, and where the market actually sits — before you’re on the call.
Price a creator or an entire roster in one go.
No more guess work. Defensible offers backed by data, a roster you can run at scale, and tools that add real value.
Every deal has a fair number. Most people never see it.
Clearing Rate runs the same valuation model for both sides of the table — rights, reach, exclusivity, engagement quality — so the number on the table is one both sides can actually defend.
The rate gets built, not guessed.
Every input is priced on its own line and shown, in order — never blended into one unexplained figure.
Simplified for illustration above. The live calculator runs the full model across every input.
Two proprietary signals no rate card gives you.
The rates tell you what you pay. These give you insights you won’t find anywhere else: whether a creator’s reach is a pattern or a fluke, and whether their audience stays engaged once the post is sponsored. Exclusive to Clearing Rate, Reserved for Scale Plans.
Virality Score
Virality Score is the upside a standard rate-card misses — how much of their reach comes from breaking past their own baseline, not from meeting it. High score: they’re capable of more than what you’re paying for. Low score: what you see in the price is what you’ll get.
Parity Score
Parity Score — a read on whether this creator’s audience stays with them once a post is a paid partnership. High score: engagement stays constant whether it’s an ad or not. Low score: engagement drops off the moment it’s branded.
Sample scores shown for illustration. Both are display-only — they inform judgment, not price. The valuation above never moves because of them.
Enter the metrics
Platform, reach, engagement, rights requested — the same inputs a real buyer or a real creator would already have on hand.
See the fair range
A defensible total, a published-band comparison, and a flag if the engagement looks bought or inflated.
Know your ceiling
Your opening number and your walk-away, set from the model — not a guess, not a gut check.
The number is in the details.
Find the Clearing Rate.
See membership optionsThe engine that drives Clearing Rate is built from published 2026 rate benchmarks and confirmed deal data, re-validated every release.
Base Rate, Exclusivity, Production, Creator Category and your own self-scored value of the creator are used to derive a Clearing Rate.
The same engine prices a creator and a brand. A shared valuation language is worth more than two competing ones.