Clearing Rate
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What is Clearing Rate?

A dynamic pricing engine built off millions of data points across Instagram, TikTok and YouTube — so brands and creators land on a rate they can both defend.

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For creators

Price yourself,
know your walk-away.

Full rights breakdown, your opening ask, and where the market actually sits — before you’re on the call.

For brands & agencies

Price a creator,
know your ceiling.

Defensible offers, a roster you can run at scale, and a flag when the numbers don’t add up.

The premise
Every deal has a fair number. Most people never see it.

Clearing Rate runs the same valuation model for both sides of the table — rights, reach, exclusivity, engagement quality — so the number on the table is one both sides can actually defend.

Built for the negotiation, not just the number
01

Enter the metrics

Platform, reach, engagement, rights requested — the same inputs a real buyer or a real creator would already have on hand.

02

See the fair range

A defensible total, a published-band comparison, and a flag if the engagement looks bought or inflated.

03

Know your ceiling

Your opening number and your walk-away, set from the model — not a guess, not a gut check.

The number’s already there. Go find it.

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Pre-registered validation

The base-rate model is tested against published bands fixed before it runs. It passes 76.3% of 750 cases — and we show you the misses.

Every constant labelled

Observed, Published, or Counter Culture World model. You always know how much weight a number will bear.

Both sides of the table

The same engine prices a creator and a brand. A shared valuation language is worth more than two competing ones.

Clearing Rate | Counter Culture World